How SEO Works
Our proven methodology for delivering sustainable search engine success
The Iceberg Media Approach
We combine technical expertise, content strategy, and continuous optimization to deliver measurable results
1. Keyword Research
We identify the most valuable keywords for your business by analyzing search volume, competition levels, and user intent. This ensures we target terms that will drive qualified traffic to your website.
2. Keyword Mapping
Strategic placement of keywords across your website's pages ensures each page targets specific search terms for maximum visibility. We map keywords to pages based on relevance and search intent.
3. Content Optimization
We optimize your existing content and create new, high-quality content that resonates with your audience while satisfying search engine algorithms. This includes blog posts, landing pages, and multimedia content.
4. Technical SEO
Behind-the-scenes optimization of your website's technical elements including site speed, mobile responsiveness, structured data, and crawlability to ensure search engines can effectively index your content.
5. Link Building
Building high-quality backlinks from authoritative websites in your industry to increase your domain authority and improve rankings. We focus on ethical, white-hat link building strategies.
6. Monitoring & Reporting
Continuous tracking of your rankings, traffic, and conversions with detailed monthly reports. We analyze performance data to refine strategies and maximize ROI.