Local Service Ads
Show up at the very top of Google with the Google Guaranteed badge. You pay per lead, not per click. 73+ eligible categories across 10 industries in the US.
How it works
- ✓ Get Google Screened & earn the Guaranteed badge
- ✓ Appear above standard search & paid results
- ✓ Pay only for real customer leads (not clicks)
- ✓ Dispute invalid leads for a refund
Service Categories by Industry
Costs shown are typical per-lead ranges in USD. Most home & automotive services carry the Google Guarantee; professional, legal, healthcare, education, care, pet, wellness & beauty carry Google Screened.
Home Services
GuaranteeHVAC Services$25 – $75
Plumbing Services$20 – $60
Electrical Services$30 – $70
Locksmith Services$15 – $45
Garage Door Services$25 – $60
Roofing Services$40 – $100
House Cleaning$15 – $40
Pest Control$20 – $55
Appliance Repair$20 – $50
Window Installation$35 – $80
Painting Services$25 – $65
Flooring Services$30 – $75
General Contractor$40 – $100
Landscaping Services$20 – $55
Tree Services$30 – $70
Concrete Services$30 – $75
Deck Repair$25 – $65
Fence Installation$20 – $55
Foundation Repair$50 – $120
Handyman Services$15 – $40
Siding Services$35 – $85
Solar Panel Installation$80 – $200
Swimming Pool Services$30 – $80
Water Damage Restoration$40 – $95
Moving Services$25 – $70
Junk Removal$15 – $40
Insulation Services$25 – $65
Septic Services$30 – $75
Legal Services
ScreenedPersonal Injury Attorney$150 – $300
Criminal Defense Attorney$100 – $250
Family Law Attorney$80 – $200
Estate Planning Attorney$70 – $180
Immigration Attorney$90 – $220
Employment Attorney$85 – $210
Professional Services
ScreenedReal Estate Agent$50 – $120
Financial Advisor$60 – $150
Tax Preparation$30 – $80
Accounting Services$40 – $100
Automotive Services
GuaranteeAuto Repair$25 – $60
Auto Body Repair$30 – $70
Auto Glass Repair$20 – $50
Auto Detailing$15 – $40
Towing Services$20 – $50
Tire Services$20 – $50
Oil Change Services$15 – $35
Healthcare Services
ScreenedDental Services$50 – $120
Orthodontic Services$60 – $150
Dermatology Services$55 – $130
Optometry Services$40 – $100
Chiropractic Services$35 – $85
Physical Therapy$40 – $95
Mental Health Services$45 – $110
Education Services
ScreenedTutoring Services$20 – $55
Music Lessons$20 – $50
Test Preparation$30 – $75
Driving School$25 – $60
Preschool Services$30 – $80
Care Services
ScreenedDaycare Services$25 – $70
Senior Care$35 – $90
Home Health Care$40 – $100
Pet Services
ScreenedPet Training$20 – $55
Veterinary Services$40 – $90
Pet Grooming$15 – $40
Pet Sitting$15 – $40
Dog Walking$12 – $30
Wellness Services
ScreenedMassage Therapy$30 – $75
Personal Training$25 – $65
Yoga Instruction$20 – $55
Nutrition Services$35 – $85
Beauty Services
ScreenedHair Salon Services$15 – $40
Nail Salon Services$12 – $35
Spa Services$25 – $70
Barber Services$12 – $30